E-Commerce best practices in Switzerland and the UK
Together with the E-Commerce Lab of the ZHAW Winterthur, we conducted a mystery online shopping at a total of over 60 well-known stores in Switzerland and the UK.
The results provide you with information on how you can enter the local markets and optimize your customer experience.
What is the customer experience like?
How long does delivery take?
Who bears the shipping and return costs?
How easy is the returns process?
What best practices can be identified per country?
