E-Commerce best practices in Switzerland
Together with e-commerce expert Prof. Dr. Darius Zumstein from the FHNW School of Business, we have once again carried out a mystery online shopping survey at over 42 well-known shops in Switzerland with a focus on fashion and beauty.
The results provide you with information on how you can enter the local markets and optimize your customer experience.
What is the customer experience like?
How long does delivery take?
Who bears the shipping and return costs?
How easy is the returns process?
What best practices can be identified?
