{"id":10706,"date":"2024-08-08T14:32:42","date_gmt":"2024-08-08T12:32:42","guid":{"rendered":"https:\/\/www.ms-direct.com\/?p=10706"},"modified":"2025-10-24T11:12:22","modified_gmt":"2025-10-24T09:12:22","slug":"boost-your-success-with-this-privacy-conscious-approach","status":"publish","type":"post","link":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/","title":{"rendered":"Boost your success with this privacy-conscious approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10706\" class=\"elementor elementor-10706 elementor-10705\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f5d71 e-flex e-con-boxed e-con e-parent\" data-id=\"82f5d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27e951c elementor-widget elementor-widget-text-editor\" data-id=\"27e951c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Black Friday Cyber Monday (BFCM) is a goldmine for ecommerce businesses. But beyond the immediate sales frenzy, it&#8217;s a strategic opportunity to build long-term customer loyalty and profitability. In this comprehensive guide, leading digital performance agency and MS-Direct partner, <a href=\"https:\/\/r17ventures.com\/\">R17 Ventures AG<\/a>, cover everything you need to retain customers after BFCM. They also delve into a crucial but often overlooked aspect: respecting user privacy while maintaining marketing measuremen<\/b><strong>t.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c767a8 elementor-widget elementor-widget-heading\" data-id=\"9c767a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Google Consent Mode.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36be1ae elementor-widget elementor-widget-text-editor\" data-id=\"36be1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today&#8217;s privacy-conscious world, building trust with your customers is paramount. This is where <\/span><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13695607?hl=en\"><span style=\"font-weight: 400;\">Google Consent Mode<\/span><\/a><span style=\"font-weight: 400;\"> comes in. It ensures you only collect data users explicitly allow, adhering to regulations like GDPR and CCPA. But Consent Mode offers more than just compliance:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preserves Marketing Measurement:<\/b><span style=\"font-weight: 400;\"> Even with users opting out of cookies, Consent Mode helps recover data through modelling. This prevents you from flying blind with marketing efforts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Ad Targeting (Advanced Mode):<\/b><span style=\"font-weight: 400;\"> Advanced Consent Mode provides more accurate data modelling, allowing you to reach the right audience with laser focus.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Future-Proofs Your Business:<\/b><span> As data privacy regulations evolve, Consent Mode positions you for smooth sailing.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418f3be elementor-widget elementor-widget-heading\" data-id=\"418f3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementing Consent Mode: A Streamlined Approach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea05b32 elementor-widget elementor-widget-text-editor\" data-id=\"ea05b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Implementing Consent Mode: A Streamlined Approach<\/b><\/p><p><span style=\"font-weight: 400;\">The recommended approach for most businesses is to leverage a Consent Management Platform (CMP). A CMP simplifies implementation by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Managing Consent Across Platforms:<\/b><span style=\"font-weight: 400;\"> It ensures consistent user consent management for all vendors and platforms on your website, including Google tags.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Translating Consent Choices:<\/b><span style=\"font-weight: 400;\"> The CMP translates your cookie banner options into signals Google tags understand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offering Additional Features:<\/b><span style=\"font-weight: 400;\"> Many CMPs provide valuable extras like user consent reporting and analytics.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Some popular CMP options include <\/span><a href=\"https:\/\/www.cookiebot.com\/\"><span style=\"font-weight: 400;\">Cookiebot<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/cookie-script.com\/\"><span style=\"font-weight: 400;\">CookieScript<\/span><\/a><span style=\"font-weight: 400;\"> (subscriptions may be required). With the correct implementation, businesses can reduce the impact of lost data due to privacy and ensure a successful BFCM. But what happens after BFCM?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf1b317 e-con-full with-shadow e-flex e-con e-child\" data-id=\"cf1b317\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47bb38b center msd-checklist  elementor-widget elementor-widget-text-editor\" data-id=\"47bb38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reading tip:<\/strong> Use these <a href=\"https:\/\/www.ms-direct.com\/en\/5-strategies-for-a-successful-black-friday-cyber-monday\/\">5 strategies to optimally prepare for the next Black Friday &amp; Cyber Monday<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c971a elementor-widget elementor-widget-heading\" data-id=\"e3c971a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 tactics to boost post-BFCM customer retention.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bea233 elementor-widget elementor-widget-text-editor\" data-id=\"9bea233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here&#8217;s where the magic happens: transforming those fleeting BFCM purchases into long-term customer relationships. Here are 6 proven tactics to keep your new customers coming back for more:<\/span><\/p><p><b>Nurture first-time customers with personalised post-purchase emails<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t let those new customers disappear into the digital abyss. Segment your BFCM email list based on purchases. Did someone buy a new coffee maker? Send a welcome email series thanking them, offering helpful brewing guides, and suggesting complementary coffee beans or filters. Personalise emails with the customer&#8217;s name and recent purchase history to make them feel valued.<\/span><\/li><\/ul><p><b>Target customers with a subscription opt-in discount<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscription services offer predictable revenue streams and build customer loyalty. Send an email with a clear explanation of the value proposition of your subscription service, highlighting convenience and potential cost savings. Provide an exclusive discount compared to what&#8217;s available on your website to incentivize sign-ups. Consider offering product bundles that include the subscription service to increase average order value (AOV) and lifetime value (LTV) of your customers.<\/span><\/li><\/ul><p><b>Upsell and cross-sell to existing customers<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your existing customer base holds immense potential. Segment your BFCM email list based on the products purchased. Did someone buy a new running watch? Send them a post-purchase upsell email series suggesting complementary products like heart rate monitors or water bottles. Personalise emails with the customer&#8217;s name and recent purchase history to make your recommendations relevant.<\/span><\/li><\/ul><p><b>Referral programs\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn your happy customers into brand advocates. Offer incentives to existing customers for referring friends and family. This leverages the power of social proof and can significantly expand your reach. Design a program that&#8217;s easy to understand and participate in.<\/span><\/li><\/ul><p><b>Update your VIP lists<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your most valuable customers and ensure they feel appreciated. Adjust VIP lists based on recent purchases and inform customers of their status and any associated benefits. Offer special incentives and exclusive discounts tailored to their VIP tier. This will motivate them to continue shopping with you.<\/span><\/li><\/ul><p><b>Request testimonials<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positive customer reviews are like gold for ecommerce businesses. They build trust and credibility, influencing potential buyers. Reach out to satisfied customers and encourage them to share their thoughts and experiences with your products or services by sending them product review email requests. Showcase these testimonials prominently on your website and social media channels to leverage social proof and build trust with future customers.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ffa6f elementor-widget elementor-widget-heading\" data-id=\"d0ffa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1b628 elementor-widget elementor-widget-text-editor\" data-id=\"aa1b628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By implementing these comprehensive strategies and leveraging Google Consent Mode, you can transform Black Friday Cyber Monday into a springboard for building a loyal customer base and achieving sustainable growth. Remember, the holiday season might be a goldmine for sales, but true success lies in cultivating long-term customer relationships throughout the year. Put these tactics into action and watch your store flourish beyond the BFCM rush &#8211; and if you need help, contact R17 for an obligation-free offer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc775ed with-shadow e-grid e-con-boxed e-con e-child\" data-id=\"fc775ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e74c5 elementor-widget elementor-widget-image\" data-id=\"a8e74c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"443\" height=\"248\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/2023\/07\/MS-Direct-Partner-R17.png\" class=\"attachment-large size-large wp-image-3626\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/2023\/07\/MS-Direct-Partner-R17.png 443w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/2023\/07\/MS-Direct-Partner-R17-300x168.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2412984 center msd-checklist  elementor-widget elementor-widget-text-editor\" data-id=\"2412984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The R17 team can help you leverage <\/span><a href=\"https:\/\/r17ventures.com\/ppc-search-engine-advertising-agency\"><span style=\"font-weight: 400;\">search engine advertising<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/r17ventures.com\/paid-social-media-advertising-agency\"><span style=\"font-weight: 400;\">paid socials<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/r17ventures.com\/email-marketing-agency\"><span style=\"font-weight: 400;\">email \/ SMS \/ WhatsApp marketing<\/span><\/a><span style=\"font-weight: 400;\"> through performance marketing to increase revenue year-round &#8211; with<\/span><a href=\"https:\/\/r17ventures.com\/pricing\"><span style=\"font-weight: 400;\"> fees determined by results.<\/span><\/a><span style=\"font-weight: 400;\"> They also offer <\/span><a href=\"https:\/\/r17ventures.com\/digital-creative-production-studio-agency\"><span style=\"font-weight: 400;\">content production<\/span><\/a><span style=\"font-weight: 400;\"> as a service, <\/span><a href=\"https:\/\/r17ventures.com\/data-analytics-reporting\"><span style=\"font-weight: 400;\">data analytics and reporting dashboards<\/span><\/a><span style=\"font-weight: 400;\">, and various other digital services tailored to growth-hacking your business.<\/span><\/p><p><a href=\"https:\/\/r17ventures.com\"><strong>Learn more about R17 Ventures<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Black Friday Cyber Monday (BFCM) is a goldmine for ecommerce businesses. But beyond the immediate sales frenzy, it&#8217;s a strategic opportunity to build long-term customer loyalty and profitability. In this comprehensive guide, leading digital performance agency and MS-Direct partner, R17 Ventures AG, cover everything you need to retain customers after BFCM. They also delve into [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost your success with this privacy-conscious approach | MS Direct<\/title>\n<meta name=\"description\" content=\"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost your success with this privacy-conscious approach | MS Direct\" \/>\n<meta property=\"og:description\" content=\"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"MS Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/msdirect.ch\/?locale=de_DE\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T12:32:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T09:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pascal Frick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pascal Frick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/\"},\"author\":{\"name\":\"Pascal Frick\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#\\\/schema\\\/person\\\/199e67b2838543cb4c66845f3d0c48cd\"},\"headline\":\"Boost your success with this privacy-conscious approach\",\"datePublished\":\"2024-08-08T12:32:42+00:00\",\"dateModified\":\"2025-10-24T09:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/\"},\"wordCount\":861,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/MSD_Blog_BFCM-and-beyond-EN.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/\",\"url\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/\",\"name\":\"Boost your success with this privacy-conscious approach | MS Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/MSD_Blog_BFCM-and-beyond-EN.png\",\"datePublished\":\"2024-08-08T12:32:42+00:00\",\"dateModified\":\"2025-10-24T09:12:22+00:00\",\"description\":\"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/MSD_Blog_BFCM-and-beyond-EN.png\",\"contentUrl\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/MSD_Blog_BFCM-and-beyond-EN.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/boost-your-success-with-this-privacy-conscious-approach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/category\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Boost your success with this privacy-conscious approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/\",\"name\":\"MS-Direct\",\"description\":\"Every order a fulfilled promise.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#organization\",\"name\":\"MS-Direct\",\"url\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.ms-direct.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MS-Direct\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/msdirect.ch\\\/?locale=de_DE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ms-direct-ag\\\/?originalSubdomain=ch\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ms-direct.com\\\/en\\\/#\\\/schema\\\/person\\\/199e67b2838543cb4c66845f3d0c48cd\",\"name\":\"Pascal Frick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g\",\"caption\":\"Pascal Frick\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost your success with this privacy-conscious approach | MS Direct","description":"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/","og_locale":"en_US","og_type":"article","og_title":"Boost your success with this privacy-conscious approach | MS Direct","og_description":"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.","og_url":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/","og_site_name":"MS Direct","article_publisher":"https:\/\/www.facebook.com\/msdirect.ch\/?locale=de_DE","article_published_time":"2024-08-08T12:32:42+00:00","article_modified_time":"2025-10-24T09:12:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png","type":"image\/png"}],"author":"Pascal Frick","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pascal Frick","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#article","isPartOf":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/"},"author":{"name":"Pascal Frick","@id":"https:\/\/www.ms-direct.com\/en\/#\/schema\/person\/199e67b2838543cb4c66845f3d0c48cd"},"headline":"Boost your success with this privacy-conscious approach","datePublished":"2024-08-08T12:32:42+00:00","dateModified":"2025-10-24T09:12:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/"},"wordCount":861,"publisher":{"@id":"https:\/\/www.ms-direct.com\/en\/#organization"},"image":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/","url":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/","name":"Boost your success with this privacy-conscious approach | MS Direct","isPartOf":{"@id":"https:\/\/www.ms-direct.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#primaryimage"},"image":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png","datePublished":"2024-08-08T12:32:42+00:00","dateModified":"2025-10-24T09:12:22+00:00","description":"Learn how you can boost your success with a privacy-conscious approach and targeted customer loaylty programs after BFCM.","breadcrumb":{"@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#primaryimage","url":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png","contentUrl":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_BFCM-and-beyond-EN.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.ms-direct.com\/en\/boost-your-success-with-this-privacy-conscious-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.ms-direct.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.ms-direct.com\/en\/category\/news\/"},{"@type":"ListItem","position":3,"name":"Boost your success with this privacy-conscious approach"}]},{"@type":"WebSite","@id":"https:\/\/www.ms-direct.com\/en\/#website","url":"https:\/\/www.ms-direct.com\/en\/","name":"MS-Direct","description":"Every order a fulfilled promise.","publisher":{"@id":"https:\/\/www.ms-direct.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ms-direct.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ms-direct.com\/en\/#organization","name":"MS-Direct","url":"https:\/\/www.ms-direct.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ms-direct.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/2023\/05\/cropped-favicon.png","contentUrl":"https:\/\/www.ms-direct.com\/wp-content\/uploads\/2023\/05\/cropped-favicon.png","width":512,"height":512,"caption":"MS-Direct"},"image":{"@id":"https:\/\/www.ms-direct.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/msdirect.ch\/?locale=de_DE","https:\/\/www.linkedin.com\/company\/ms-direct-ag\/?originalSubdomain=ch"]},{"@type":"Person","@id":"https:\/\/www.ms-direct.com\/en\/#\/schema\/person\/199e67b2838543cb4c66845f3d0c48cd","name":"Pascal Frick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb2daa1dc9463b07babd7a1d2dcbb0d09003a718ff71d9d1e210d1395370569a?s=96&d=mm&r=g","caption":"Pascal Frick"}}]}},"_links":{"self":[{"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/posts\/10706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/comments?post=10706"}],"version-history":[{"count":0,"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/posts\/10706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/media\/10720"}],"wp:attachment":[{"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/media?parent=10706"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ms-direct.com\/en\/wp-json\/wp\/v2\/tags?post=10706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}