{"id":6408,"date":"2023-08-15T14:09:33","date_gmt":"2023-08-15T12:09:33","guid":{"rendered":"https:\/\/www.ms-direct.com\/?p=6408"},"modified":"2025-10-24T11:16:42","modified_gmt":"2025-10-24T09:16:42","slug":"5-strategies-for-a-successful-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.ms-direct.com\/en\/5-strategies-for-a-successful-black-friday-cyber-monday\/","title":{"rendered":"5 Strategies for a successful Black Friday \/ Cyber Monday"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6408\" class=\"elementor elementor-6408\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4063bfda e-flex e-con-boxed e-con e-parent\" data-id=\"4063bfda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f7c13 elementor-widget elementor-widget-text-editor\" data-id=\"c1f7c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Black Friday\/Cyber Monday (BFCM) weekend of 24-27 November 2023 is just around the corner. One of our partners, <a href=\"https:\/\/www.r17ventures.com\/\">R17 Ventures AG<\/a> &#8211; a leader in <a href=\"https:\/\/www.r17ventures.com\/services\/performance-marketing\">digital performance marketing<\/a> (and <a href=\"https:\/\/www.r17ventures.com\/blogs\/r17-clutch100\">the only Swiss agency listed on the Clutch 100 list<\/a> for 2023) &#8211; shares insights and strategies to help e-commerce retailers shine during this important selling season.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bece4 elementor-widget elementor-widget-text-editor\" data-id=\"14bece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The agency, which is headquartered in Zurich and has offices in Berlin and Cape Town, recently hosted a webinar to discuss the importance of planning ahead for the season and share five strategies for success.<\/p><p>We&#8217;ve summarised all the insights from the webinar for you. If you would rather watch the webinar, you can do so <a href=\"https:\/\/www.r17ventures.com\/blogs\/webinar-5-successful-strategies-for-black-friday-cyber-monday-2023\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75bc95 elementor-widget elementor-widget-heading\" data-id=\"e75bc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Black Friday \/ Cyber Monday preparations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5b01b elementor-widget elementor-widget-text-editor\" data-id=\"5d5b01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"viewer-1rv5v\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">There are three key preparation points to consider: Website, pre-season planning and post-season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c827ec elementor-widget elementor-widget-heading\" data-id=\"9c827ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9577a elementor-widget elementor-widget-text-editor\" data-id=\"8f9577a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li id=\"viewer-6jb6j\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Site speed:<\/strong> If your e-commerce store is not built with a reputable cloud-based solution such as Shopify, you should upgrade your servers to handle the increased traffic.<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Conversion optimisation:<\/strong> Make sure your product pages and collection pages are fully optimised for conversions.<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Customer Journey:<\/strong> Review your customer journey and ensure that payment processes and email flows for recovering abandoned orders as well as your payment portals are working smoothly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ab68e elementor-widget elementor-widget-heading\" data-id=\"84ab68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. pre-season planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9677510 elementor-widget elementor-widget-text-editor\" data-id=\"9677510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li id=\"viewer-oqr\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Set your budgets:<\/strong> Increase your ad spend on BFCM by 200-300% to drive consumer behaviour, but also to meet higher than usual advertising costs (cost-per-1000-impressions \/ CPM).<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Promotional messages:<\/strong> Target your advertising to your Black Friday offers and promotions.<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><strong>Timeframes:<\/strong> Determine all offers, marketing activities and timeframes well in advance&#8230; Planning is the key to success.<br \/>Testing: Black Friday \/ Cyber Monday is not the right time to try out new channels, advertising media, messages etc. for the first time. Make sure that all tests are completed by the end of September \/ beginning of October.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4d6d2 elementor-widget elementor-widget-heading\" data-id=\"da4d6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. post-season<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa34612 elementor-widget elementor-widget-text-editor\" data-id=\"fa34612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Email Flows:<\/b>\u00a0Maximiere deine Bestrebungen w\u00e4hrend der Saison, indem du E-Mail-Flows f\u00fcr die Zeit nach den Feiertagen erstellen.<\/li><li aria-level=\"1\"><b>Upselling:<\/b>\u00a0Nutze Upsells, um Kunden zu binden.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74d890 elementor-widget elementor-widget-heading\" data-id=\"d74d890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You should consider this before planning.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f17f elementor-widget elementor-widget-text-editor\" data-id=\"592f17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li id=\"viewer-12p6p\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">What is your budget \/ How can you best use it?<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Keep your key KPIs in the focus of the strategy (e.g. more sales on the website \/ how can you achieve this)?<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Inventory management: Stock up on your most popular items and make sure your supply chain can handle the increase in orders.<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Less is more &#8211; don&#8217;t try to do everything at once<br \/>Always balance effort and results<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Is the campaign a good fit for your customers? If an advertising campaign has never worked, it won&#8217;t work for BFCM!<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Don&#8217;t cut your profit margins for the sake of BFCM hype, but rather think of other ways to attract customers.<\/li><li class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">TEST TEST TEST (during the last two weeks of October)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636ab29 elementor-widget elementor-widget-heading\" data-id=\"636ab29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 BFCM Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac13df5 elementor-widget elementor-widget-text-editor\" data-id=\"ac13df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"viewer-12p6p\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">In their discussion on strategies for success for Black Friday \/ Cyber Monday, Raphael and Kyra revealed five promising digital strategies for e-commerce businesses to achieve the success they crave this year:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b2227 elementor-widget elementor-widget-heading\" data-id=\"54b2227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. early access<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952a9d3 elementor-widget elementor-widget-text-editor\" data-id=\"952a9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Concept:<br \/><\/strong>Use your email marketing to give loyal customers or subscribers early access to BFCM offers &#8211; this not only rewards loyalty but also helps generate demand. At the same time, it prevents the website from collapsing due to a sudden rush of users.<\/p><p><strong>Implementation:<\/strong> <br \/>Segment your customer base, set up the logistics for early access and communicate this exclusivity through targeted emails, notifications or personalised messaging.<\/p><p><strong>Focus on conversion:<\/strong><br \/>Promote early sales and drive conversion by creating a sense of exclusivity and rewarding customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186d211 elementor-widget elementor-widget-image\" data-id=\"186d211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"898\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-1-768x898.png\" class=\"attachment-medium_large size-medium_large wp-image-6481\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-1-768x898.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-1-256x300.png 256w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-1.png 790w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f03dd elementor-widget elementor-widget-text-editor\" data-id=\"a1f03dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Example of a Black Friday Early Bird Access email in a Klaviyo Flow<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daf7e3 elementor-widget elementor-widget-heading\" data-id=\"4daf7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. early access<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42d809 elementor-widget elementor-widget-text-editor\" data-id=\"f42d809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Concept:<\/strong><br \/>To make the shopping experience more interesting and entertaining through playful elements.<\/p><p><strong>Implementation:<\/strong><br \/>Implement interactive games on the website or app, such as digital discount treasure hunts or an enticing wheel of fortune game. Promote these games through various channels to encourage participation.<\/p><p>You can try these tools on Shopify:<\/p><ul><li>\u200d<em>Scratch &amp; Win: <a href=\"https:\/\/apps.shopify.com\/scratch-win\">Apps Mav: Scratch and WIN!<\/a><\/em><\/li><li><em>\u200dSpin-the-Wheel: <a href=\"https:\/\/apps.shopify.com\/scratch-win\">Spin Wheel &#8211; CrazyRocket<\/a><\/em><\/li><li><em>Treasure Hunt: <a href=\"https:\/\/apps.shopify.com\/discount-hunt\">Discount Hunt<\/a><\/em><\/li><\/ul><p><strong>Focus on Conversion:<\/strong><br \/>Increasing dwell time on the website as well as user activity, leading to higher purchase probabilities and improved conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35756f0 elementor-widget elementor-widget-image\" data-id=\"35756f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"743\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-2-768x743.png\" class=\"attachment-medium_large size-medium_large wp-image-6487\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-2-768x743.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-2-300x290.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-2.png 858w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edaad57 elementor-widget elementor-widget-text-editor\" data-id=\"edaad57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Example of gamification: Scratch &amp; Win for Black Friday \/ Cyber Monday<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5837d5 elementor-widget elementor-widget-heading\" data-id=\"a5837d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. interactive live streams<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b903bda elementor-widget elementor-widget-text-editor\" data-id=\"b903bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Concept:<\/strong><br \/>This strategy can include live product demonstrations, question-and-answer sessions, exclusive product reveals or other engaging content. It uses the immediacy and interactivity of live video to create a sense of connection and excitement.<\/p><p><strong>Implementation:<\/strong><br \/>Plan and promote live streams in advance across multiple channels. Ensure a smooth technical process and encourage interaction with viewers through responses to comments, viewer contributions and possible live competitions. Guest speakers or influencers can add value to your stream.<\/p><p><em>Instagram \/ Shopify live streams not available in your region? Try a third-party tool like <a href=\"https:\/\/restream.io\/join\/kREpVK\">Restream<\/a>, which connects your social channels and your e-commerce shop&#8217;s catalogue for seamless streams.<\/em><\/p><p><strong>Focus on conversion:<\/strong><br \/>Live streams can increase brand awareness and product interest, leading to more website traffic and sales. Use a clear call to action and limited time offers to create a sense of urgency and drive conversions during or after the stream.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63d39a elementor-widget elementor-widget-image\" data-id=\"d63d39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"743\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-3-768x743.png\" class=\"attachment-medium_large size-medium_large wp-image-6485\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-3-768x743.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-3-300x290.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-3.png 858w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8037c38 elementor-widget elementor-widget-text-editor\" data-id=\"8037c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Example of an interactive live stream for e-commerce for BFCM 2023<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c74448 elementor-widget elementor-widget-heading\" data-id=\"9c74448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. unlockable engagement discounts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938a305 elementor-widget elementor-widget-text-editor\" data-id=\"938a305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Concept:<\/strong><br \/>This approach rewards your customers&#8217; engagement (likes, shares, ratings, watching your live stream, etc.) with exclusive discounts. The goal is to increase engagement and create a sense of community and participation.<\/p><p><strong>Implementation:<\/strong><br \/>Develop a clear system where certain actions are linked to corresponding discounts. For example, posting on social media could mean a 5% discount, while writing a review could earn a 10% discount. Promote this scheme through your various marketing channels and make sure your customers know how to earn and redeem these discounts.<\/p><p><strong>Focus on conversion:<\/strong><br \/>Increased engagement not only increases your brand&#8217;s reach, but can also lead directly to sales when customers earn and use their discounts. The interactive nature of the programme can increase customer loyalty and repeat purchases, leading to a higher overall conversion rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5287a4b elementor-widget elementor-widget-image\" data-id=\"5287a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"519\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-4-768x519.png\" class=\"attachment-medium_large size-medium_large wp-image-6489\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-4-768x519.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-4-300x203.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-4.png 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c173b7c elementor-widget elementor-widget-text-editor\" data-id=\"c173b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Example of unlockable engagement discounts for Black Friday 2023<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65849e9 elementor-widget elementor-widget-heading\" data-id=\"65849e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. environmentally friendly pricing strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977951e elementor-widget elementor-widget-text-editor\" data-id=\"977951e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Concept:<\/strong><br \/>Offer dynamic pricing that adapts to green choices, offering lower prices or discounts for options such as sustainable packaging or shipping methods.<\/p><p><strong>Implementation:<\/strong><br \/>Define sustainable aspects in your products or services and adjust prices to incentivise such choices. Communicate these options to your customers across all marketing platforms.<\/p><p><strong>Focus on conversions:<\/strong><br \/>With this strategy, you can attract and convince environmentally conscious customers by rewarding sustainable choices. They also improve your brand image and appeal to customers who value environmentally conscious businesses like yours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f9474 elementor-widget elementor-widget-image\" data-id=\"87f9474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"766\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5-768x766.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-6483\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5-768x766.jpeg 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5-300x300.jpeg 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5-1024x1021.jpeg 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5-150x150.jpeg 150w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/black-friday-cyber-monday-digital-marketing-strategies-for-success-5.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff3ad0 elementor-widget elementor-widget-text-editor\" data-id=\"cff3ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Example of a Green Friday teaser<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3aef6 elementor-widget elementor-widget-text-editor\" data-id=\"ac3aef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By following these insights and strategies, you can prepare more effectively for BFCM as an e-commerce merchant and make the most of this crucial selling season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfd47a elementor-widget elementor-widget-heading\" data-id=\"acfd47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to make 2023 the year of your most successful Black Friday \/ Cyber Monday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82271e9 elementor-widget elementor-widget-text-editor\" data-id=\"82271e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schedule a no-obligation consultation with the growth specialists at R17 Ventures to discuss your BFCM strategy and how the team can help you improve your performance marketing to ensure you achieve your growth goals.<\/p><p>As an award-winning performance marketing agency, R17 has helped e-commerce businesses across all sectors and industries make the most of this important retail holiday &#8211; and can help you do the same. Remuneration here is directly linked to the success of your business.<\/p><p><a href=\"https:\/\/www.r17ventures.com\/meet\">Click here<\/a> to arrange a no-obligation consultation, or email <a href=\"mailto:sales@r17ventures.com\">sales@r17ventures.com<\/a>, or call +41 (0) 44 523 62 17.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Black Friday\/Cyber Monday (BFCM) weekend of 24-27 November 2023 is just around the corner. One of our partners, R17 Ventures AG &#8211; a leader in digital performance marketing (and the only Swiss agency listed on the Clutch 100 list for 2023) &#8211; shares insights and strategies to help e-commerce retailers shine during this important [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-6408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Strategies for a successful Black Friday \/ Cyber Monday \u2013 Blog | MS Direct<\/title>\n<meta name=\"description\" content=\"Our partner R17 shares insights and strategies for Black Friday and Cyber Monday that will help e-commerce retailers shine.\" \/>\n<meta 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