{"id":6659,"date":"2023-09-22T11:08:43","date_gmt":"2023-09-22T09:08:43","guid":{"rendered":"https:\/\/www.ms-direct.com\/?p=6659"},"modified":"2025-10-24T11:17:13","modified_gmt":"2025-10-24T09:17:13","slug":"5-tips-for-a-better-post-purchase-experience","status":"publish","type":"post","link":"https:\/\/www.ms-direct.com\/en\/5-tips-for-a-better-post-purchase-experience\/","title":{"rendered":"5 tips for a better post purchase experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6659\" class=\"elementor elementor-6659 elementor-6658\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4063bfda e-flex e-con-boxed e-con e-parent\" data-id=\"4063bfda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f7c13 elementor-widget elementor-widget-text-editor\" data-id=\"c1f7c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Today, online stores are facing ever-increasing competitive pressure. If you want to hold your own in the battle for market share, you have to stand out from the competition. Great potential lies hidden in the post-purchase experience &#8211; in other words, the entire process after the order has been placed. We use new study results to show how to push the customer experience a little further after the purchase.  <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bece4 elementor-widget elementor-widget-text-editor\" data-id=\"14bece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In online business, it is often still assumed that the customer journey ends after the order button has been clicked. But this is giving away enormous potential. If you want to encourage your customers to return, you should definitely ensure a positive post purchase experience (PPE).<\/p>\n<p>Under the PPE is understood the interaction with the customer or additional service services after the order. The process is primarily about interacting with the customer and giving him or her a feeling that he or she is valued by the brand or the store &#8211; and those who do everything right here can benefit from several advantages at once:<\/p>\n<ul>\n<li>Customers tend to shop on the Ohnlineshop again in the future. Returning customers usually spend more than new customers.  <\/li>\n<li>You create a customer-friendly identity and stand out from your competition with the right measures.<\/li>\n<li>With a transparent delivery process, you increase your brand credibility and customer satisfaction. Both are important factors for healthy growth.<\/li>\n<\/ul>\n<p>So a good PPE has a direct impact on your success. Satisfied customers are more likely to recommend your store and give better reviews. Dissatisfaction in the PPE, on the other hand, is often reflected in product and store ratings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75bc95 elementor-widget elementor-widget-heading\" data-id=\"e75bc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A study by MS Direct and ZHAW.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5b01b elementor-widget elementor-widget-text-editor\" data-id=\"5d5b01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The e-commerce service provider MS Direct, together with the ZHAW (Zurich University of Applied Sciences), conducted a study of the post-purchase experience across 60 major online stores and marketplaces in Switzerland or the UK and revealed potential. Below, we&#8217;ll show you 5 areas to tweak your PPE. You can find more detailed results and tips in the whitepaper from MS Direct<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3888aee elementor-widget elementor-widget-custombutton\" data-id=\"3888aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"custombutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t      <div class='custom-button-holder'>\n                  <a\n            href=\"https:\/\/www.ms-direct.com\/ressourcen\/registration-post-purchase-experience-study\/\"            class=' icon custom-button'>\n              Download whitepaper now                              <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg id=\"b\" data-name=\"Ebene 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 37.77 21.63\">\n  <defs>\n    <style>\n      .d {\n        fill: #e9f4f7;\n      }\n    <\/style>\n  <\/defs>\n  <g id=\"c\" data-name=\"Ebene 2\">\n    <path class=\"d\" d=\"m2.17,12.98h28.2l-4.95,4.95c-.85.85-.85,2.22,0,3.06.42.42.98.63,1.53.63s1.11-.21,1.53-.63l8.65-8.65c.41-.41.63-.96.63-1.53s-.23-1.13-.63-1.53L28.48.63c-.85-.85-2.22-.85-3.06,0s-.85,2.22,0,3.06l4.95,4.95H2.17c-1.2,0-2.17.97-2.17,2.17s.97,2.17,2.17,2.17Z\"\/>\n  <\/g>\n<\/svg>                        <\/a>\n                \n              <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc1321 elementor-widget elementor-widget-heading\" data-id=\"adc1321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Product availability.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8143b11 elementor-widget elementor-widget-text-editor\" data-id=\"8143b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is visible at a glance in the store is sometimes very opaque in the online business: the availability. Online shopper wants to know if the desired product is available. Evil is the surprise when after the purchase you receive the information that the product is no longer in stock. This is not only annoying for the customer, but also directly casts a bad light on the store. Those who offer this information service are already doing something better than most &#8211; in the online stores tested by the study, more than half communicated product availability or even stock levels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93010c elementor-widget elementor-widget-image\" data-id=\"d93010c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/38-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-6666\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/38-1-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/38-1-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/38-1-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/38-1.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd2f20 elementor-widget elementor-widget-text-editor\" data-id=\"dcd2f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Indicating stock or product availability can prevent nasty surprises after the purchase.  <\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48fb36 elementor-widget elementor-widget-heading\" data-id=\"a48fb36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Optimize shipping costs and times<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036a31a elementor-widget elementor-widget-heading\" data-id=\"036a31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Delivery speed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3456943 elementor-widget elementor-widget-text-editor\" data-id=\"3456943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, the speed of delivery and choice of carrier also has an impact on your PPE. Mr. and Mrs. Swiss are used to having deliveries delivered in three days. As the study shows, just under half of the stores tested deliver to Swiss customers during this period. Deliveries from abroad often take longer &#8211; in some circumstances even up to 15 days.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c827ec elementor-widget elementor-widget-heading\" data-id=\"9c827ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Delivery costs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9577a elementor-widget elementor-widget-text-editor\" data-id=\"8f9577a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Free shipping is almost the norm today but in most cases not without condition. A good three quarters of the online stores tested offered free shipping &#8211; but more than half of them tied this to a minimum order quantity. This varied between 15 and 121 francs, depending on the provider. But with good communication, shipping costs can be justified without diminishing the customer experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee53b34 elementor-widget elementor-widget-heading\" data-id=\"ee53b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Innovative approaches<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4465d elementor-widget elementor-widget-text-editor\" data-id=\"6f4465d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the speed of delivery, you can offer your customers another service. For example, choosing more sustainable carriers &#8211; such as <a href=\"https:\/\/quickpac.ch\/de\">Quickpack<\/a> with a 100 percent e-vehicle fleet &#8211; also better delivers on sustainable brand promises. People with an environmentally conscious and responsible lifestyle, for example, also appreciate a &#8220;snail mail&#8221; option like the one Galaxus offers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e91ca elementor-widget elementor-widget-image\" data-id=\"62e91ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/39-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-6668\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/39-1-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/39-1-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/39-1-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/39-1.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0fb20 elementor-widget elementor-widget-text-editor\" data-id=\"ea0fb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>When shipping, you should adapt to local standards and comply with appropriate delivery times and costs.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4c1c0 elementor-widget elementor-widget-heading\" data-id=\"9e4c1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Offer own tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9677510 elementor-widget elementor-widget-text-editor\" data-id=\"9677510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"viewer-oqr\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Online shoppers want to stay informed about their shipments. Packet tracking is therefore a must-have for optimal PPE. A good 75 percent of large stores have already recognized this and already offer automatic tracking. But here, too, you can stand out as a store or brand: If the tracking data is transmitted to the customers via their own web store or even via personalized e-mails or SMS, this has a positive impact on the brand experience. Tracking information via a third-party provider &#8211; for example, from a carrier &#8211; also serves the purpose, but is a missed branding opportunity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a15a60 elementor-widget elementor-widget-image\" data-id=\"2a15a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/40-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-6670\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/40-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/40-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/40-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/40.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a69c8 elementor-widget elementor-widget-text-editor\" data-id=\"b7a69c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>An own tracking solution is a wonderful branding opportunity.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825face elementor-widget elementor-widget-heading\" data-id=\"825face\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Use package for branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f17f elementor-widget elementor-widget-text-editor\" data-id=\"592f17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The branding of a package is not only an additional aesthetic aspect, but an important part of the post purchase experience in e-commerce. Surprisingly, however, less than half of the stores tested take advantage of this opportunity. Beautifully designed packaging enhances the unboxing experience, which in turn pays dividends to your brand. Further, you can also use the packaging for small thank you and branding messages.<\/p>\n<p>You can also show your commitment to sustainability with your packaging. For example, if you adjust the carton size to the order, you save both filling material and transport space. Manufacturers like Packsize offer machines for such on-demand packaging. Sustainable alternatives to cardboard boxes are also reusable bags made from recycled plastic. Startups like Kickback and Boomerang specialize in just that.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a84163 elementor-widget elementor-widget-image\" data-id=\"3a84163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/41-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-6672\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/41-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/41-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/41-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/41.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b8e59 elementor-widget elementor-widget-text-editor\" data-id=\"f0b8e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>A branded package can improve the unboxing experience, which in turn pays dividends to the brand.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f862b2 elementor-widget elementor-widget-heading\" data-id=\"1f862b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Simplify the returns process for customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7a61b elementor-widget elementor-widget-text-editor\" data-id=\"aa7a61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is also great potential for improvement in the returns process. Because very often there is still a lack of communication and customer friendliness. Online retailers who do not yet offer a return option can increase their customer-friendliness by introducing such an option &#8211; and use the offer to boost customer loyalty.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e151583 elementor-widget elementor-widget-heading\" data-id=\"e151583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501f69c elementor-widget elementor-widget-text-editor\" data-id=\"501f69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the study, return costs and return periods are rarely communicated proactively and are often hidden in the terms and conditions. Only 22 percent of the online stores tested actively and transparently provide information during the shopping process about the costs incurred in the event of a return.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b8a32 elementor-widget elementor-widget-heading\" data-id=\"e6b8a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Process simplification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373f43c elementor-widget elementor-widget-text-editor\" data-id=\"373f43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even though it is in the interest of retailers to keep return rates low, making returns more difficult reduces the shopping experience. For long-term customer loyalty, a good service is recommended here, for example with resealable shipping packaging, self-adhesive return labels and an enclosed return slip.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002b4d6 elementor-widget elementor-widget-heading\" data-id=\"002b4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70aa40 elementor-widget elementor-widget-text-editor\" data-id=\"f70aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offering to accept returns is not only customer-friendly, it also provides an opportunity for customer loyalty. According to this study, half of the online stores offer the option of ordering without a customer account. If the registration of a return then requires a customer account, customers who have ordered as guests can be subsequently motivated to register.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0043c elementor-widget elementor-widget-text-editor\" data-id=\"ab0043c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By following these insights and strategies, you can more effectively prepare for BFCM as an e-commerce merchant and make the most of this crucial selling season.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e28ba5 elementor-widget elementor-widget-image\" data-id=\"1e28ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-6726\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/WordPress-Bildvorlage-Artikel-169-10.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed58944 elementor-widget elementor-widget-text-editor\" data-id=\"ed58944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Those who design their returns processes to be customer-friendly already stand out positively from the great masses.<\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6209d91 elementor-widget elementor-widget-heading\" data-id=\"6209d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Worry-free fulfillment for a better post-purchase experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778e5bb elementor-widget elementor-widget-text-editor\" data-id=\"778e5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MS Direct helps you outsource your fulfillment and returns process in no time. With over 45 years of experience, we offer flexible and professional fulfillment and returns processes that make sales peaks no longer a problem. This way, you&#8217;ll always deliver on your customer promises and ensure a better post-purchase experience.<\/p>\n<p>Interested? Your first step to worry-free fulfillment starts <a href=\"https:\/\/www.ms-direct.com\/en\/resources\/contact-support\/\">here<\/a>.<br \/>Or simply contact MS Direct by phone at +41 71 274 66 66 or by email at communications@ms-direct.ch.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today, online stores are facing ever-increasing competitive pressure. If you want to hold your own in the battle for market share, you have to stand out from the competition. Great potential lies hidden in the post-purchase experience &#8211; in other words, the entire process after the order has been placed. We use new study results [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-6659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-border","category-fulfillment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips for a better post purchase experience - Blog | MS Direct<\/title>\n<meta name=\"description\" content=\"We show 5 tips on how online retailers can optimize their post purchase experience to ensure happier customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ms-direct.com\/en\/5-tips-for-a-better-post-purchase-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips for a better post purchase experience - 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