{"id":8524,"date":"2024-04-30T11:46:37","date_gmt":"2024-04-30T09:46:37","guid":{"rendered":"https:\/\/www.ms-direct.com\/?p=8524"},"modified":"2025-04-22T14:24:55","modified_gmt":"2025-04-22T12:24:55","slug":"reducing-the-returns-rate-made-easy","status":"publish","type":"post","link":"https:\/\/www.ms-direct.com\/en\/reducing-the-returns-rate-made-easy\/","title":{"rendered":"Reducing the returns rate made easy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8524\" class=\"elementor elementor-8524 elementor-8523\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4063bfda e-flex e-con-boxed e-con e-parent\" data-id=\"4063bfda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f7c13 elementor-widget elementor-widget-text-editor\" data-id=\"c1f7c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The returns rate is an important indicator of the success of your returns management and has a strong influence on the variable costs of your online store &#8211; if the rate is too high, your profits may even collapse.<\/strong><strong style=\"text-align: var(--text-align);\"> In this blog, you can find out what measures you can take to reduce your returns rate.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75bc95 elementor-widget elementor-widget-heading\" data-id=\"e75bc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I calculate the returns quota?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bece4 elementor-widget elementor-widget-text-editor\" data-id=\"14bece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Calculating the returns rate is simple: put the number of returns in relation to the number of orders shipped and voil\u00e0, the rate is calculated. So if you have sent 100 parcels and get 42 back, you have a return rate of 42 percent.<\/p>\n<p>The returns rate can vary greatly from sector to sector. As a survey conducted by the <a href=\"https:\/\/www.ehi.org\/wissen\/publikationen\/?query=%2a&amp;sort=PostDate%3Adesc&amp;filter=TypeEHI%3APublikationen&amp;useCache=false&amp;sid=vNFlfYxONXZYHOW7BnUcSziC0fxxMz\">EHI Retail Institute<\/a> in summer 2023 showed, around a quarter of the online retailers surveyed in the DACH region stated that their returns rate was between 26 and 50 percent. For most others, it is lower. Experience shows that the returns rate is higher than the average, especially for fashion retailers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48fb36 elementor-widget elementor-widget-heading\" data-id=\"a48fb36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it important to reduce the returns rate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3456943 elementor-widget elementor-widget-text-editor\" data-id=\"3456943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Returns management is expensive, but in many cases it pays off, as online customers now pay attention to it. No returns management is therefore not an optimal solution. If, on the other hand, you get a lot of returns, your costs increase and your profit decreases at the same time.<\/p>\n<p>Too many returns are therefore doubly damaging for your business. You can get the most out of returns if you keep the rate at a healthy level. There are many measures you can take to keep your returns rate in check.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dff4cd7 e-con-full with-shadow e-flex e-con e-child\" data-id=\"dff4cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d9164 center msd-checklist  elementor-widget elementor-widget-text-editor\" data-id=\"38d9164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Reading tip<\/b>: Find out how you can increase your success with clever <a href=\"https:\/\/www.ms-direct.com\/en\/successful-returns-management\/\">returns management<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c827ec elementor-widget elementor-widget-heading\" data-id=\"9c827ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I reduce the returns rate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9577a elementor-widget elementor-widget-text-editor\" data-id=\"8f9577a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reducing returns starts with your store and can have an impact on the store functions, your partnerships and your marketing. There are many areas where you can start. Let&#8217;s start from the beginning.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee53b34 elementor-widget elementor-widget-heading\" data-id=\"ee53b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Good and detailed product descriptions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5865c elementor-widget elementor-widget-text-editor\" data-id=\"ae5865c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is actually obvious. When shopping online, customers lack a physical connection to the product, which is why they sometimes order several variants and return most of them. Your task is to bridge this physical distance by any means necessary. Product descriptions are the cornerstone of making an item assessable for your customers. Here are a few basic tips for good product descriptions:<\/p>\n<ul>\n<li>Be precise and give detailed information about the features and function of the product. Always stick to the truth. Enrich your description with feature lists or property tables. Elements that can convey a lot of information quickly.<\/li>\n<li>Write in easy-to-understand language. If possible, avoid using technical terms or explain what they mean. Be aware of your customers and don&#8217;t assume more prior knowledge than they really have.<\/li>\n<li>Use strong adjectives in your texts. After all, the product description should also encourage people to buy. The right adjectives help to generate images in the reader&#8217;s mind. But be careful: stick to the truth here too.<br \/>The children&#8217;s fashion retailer <a href=\"https:\/\/ch.namuk.com\/\">Namuk<\/a> takes a more visually appealing approach to supplementing product descriptions with informative overviews:<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19041b elementor-widget elementor-widget-image\" data-id=\"c19041b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung-1024x576.png\" class=\"attachment-large size-large wp-image-10422\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktbeschreibung.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The online retailer Namuk relies on detailed product descriptions and feature lists.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825face elementor-widget elementor-widget-heading\" data-id=\"825face\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Size finder for fashion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f17f elementor-widget elementor-widget-text-editor\" data-id=\"592f17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The returns rate in online retail is particularly high for clothing. This is due to the many variant purchases made by customers. Items that do not fit are often returned. This is where you can start: if you help your customers to make good purchasing decisions in terms of size, they will tend to buy fewer variants.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7a61b elementor-widget elementor-widget-text-editor\" data-id=\"aa7a61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Measurement charts:<\/b> The most basic aid for clothes today are measurement charts. Since clothing sizes differ in cut, especially between brands, you should provide product-specific charts. You can help by giving instructions on how to measure your body mass correctly.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3204268 elementor-widget elementor-widget-image\" data-id=\"3204268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen-1024x576.png\" class=\"attachment-large size-large wp-image-10424\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Masstabellen.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A detailed size chart from the sports retailer Bergfreunde.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038d294 elementor-widget elementor-widget-text-editor\" data-id=\"038d294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Fitting tools:<\/b> An even more customer-friendly solution are so-called fitting tools, which support customers interactively in finding the right product-specific clothing size. One example is the <a href=\"https:\/\/www.fitanalytics.com\/fit-finder\">Fitfinder from the company Fitanalytics<\/a>. The customer clicks through a simple questionnaire and enters information about their physique and the brands of clothes they wear most often. The tool then automatically calculates a size recommendation for each product page. The Fit Finder accesses the store&#8217;s purchasing data in the background and compares orders with the respective customer details. The recommendations therefore become more accurate as the data set grows. You can find an example in the <a href=\"http:\/\/www.bergzeit.ch\/\">Bergzeit<\/a> store.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8557a4 elementor-widget elementor-widget-image\" data-id=\"b8557a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder-1024x576.png\" class=\"attachment-large size-large wp-image-10427\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_FitFinder.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FitFinder helps Bergzeit customers to find the right size.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3c42 elementor-widget elementor-widget-heading\" data-id=\"d7b3c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product ratings.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3051c0 elementor-widget elementor-widget-text-editor\" data-id=\"e3051c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A study conducted by<a href=\"https:\/\/www.bitkom.org\/sites\/default\/files\/2019-01\/Bitkom-Charts%20PK%20Handel%2024012019_0.pdf\" data-wplink-url-error=\"true\"> Bitkom in 2019<\/a> showed that every second online shopper in Germany reads reviews and testimonials.<a href=\"https:\/\/www.post.ch\/digital-commerce\/-\/media\/post-maxisites\/e-commerce\/dokumente\/E-Commerce-Stimmungsbarometer-2023.pdf\"> And in the<\/a> Swiss Post&#8217;s<a href=\"https:\/\/www.post.ch\/digital-commerce\/-\/media\/post-maxisites\/e-commerce\/dokumente\/E-Commerce-Stimmungsbarometer-2023.pdf\"> E-Commerce Sentiment Barometer 2023<\/a>, around 60 percent of respondents confirmed that product reviews are important to them when making a purchase decision.<\/p>\n<p>Reviews are a good tool for your returns management to sell products and minimize the returns rate. You can view the reviews as an independent addition to your product description and should therefore place them prominently on your product page.<\/p>\n<p>Do you have difficulties getting customer reviews? With financial incentives, for example with a voucher, you can encourage customers to write a review for the product page afterwards.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9c398 elementor-widget elementor-widget-heading\" data-id=\"4a9c398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Professional product images.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b855d1 elementor-widget elementor-widget-text-editor\" data-id=\"5b855d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the product description, a good illustration is also important. Make sure that the pictures are professionally taken and show the article unaltered and from different perspectives.<\/p>\n<p>We also recommend that you show the product in its original size. Model photos are suitable for clothing, for example. In this case, please also indicate the size of the model and the size of the product being worn in the picture. For other products, you can also place reference objects next to them to help the viewer estimate the original size.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8fb38 elementor-widget elementor-widget-image\" data-id=\"db8fb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery-1024x576.png\" class=\"attachment-large size-large wp-image-10429\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Imagery.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Zalando shows what good product images and image descriptions should look like.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af188b5 elementor-widget elementor-widget-heading\" data-id=\"af188b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3D tools.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0b5c8 elementor-widget elementor-widget-text-editor\" data-id=\"df0b5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tools that show a 3D scan of the product or augmented reality tools that place an object in the room using the cell phone camera are also suitable as a supplement to the product images. With tools like these, you can help your customers make purchasing decisions and prevent bad purchases at the same time. In a recently published <a href=\"https:\/\/www.westwing.com\/newsroom\/news\/onboardings-in-augmented-reality-offering-arwesome-app-experiences\/\">blog<\/a>, Westwing shows how they established their augmented reality tool and what lessons they learned from it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b374ce elementor-widget elementor-widget-image\" data-id=\"0b374ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool-1024x576.png\" class=\"attachment-large size-large wp-image-10431\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_AR-Tool.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">At Westwing, you can place products from the webshop virtually in your own home.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ff4c elementor-widget elementor-widget-heading\" data-id=\"d89ff4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product comparisons.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197d4c5 elementor-widget elementor-widget-text-editor\" data-id=\"197d4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can also support your customers&#8217; purchasing decisions with product comparisons and thus further reduce the return rate. A comparison tool is always worthwhile if you offer many different brands or variants of a product. Your customers can compare their favorites and select the most suitable item according to their criteria. This provides certainty when making a purchase decision and can reduce the number of variants purchased.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f7d03 elementor-widget elementor-widget-image\" data-id=\"b6f7d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich-1024x576.png\" class=\"attachment-large size-large wp-image-10433\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktvergleich.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A comparison tool is particularly helpful for similar products. Here in use at Meister Messer.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99173bb elementor-widget elementor-widget-text-editor\" data-id=\"99173bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Swiss wholesaler Galaxus goes one step further in its product comparisons and lists the return rates at brand level in the product details. For example, on the <a href=\"https:\/\/www.galaxus.ch\/de\/s1\/product\/apple-iphone-15-pro-256-gb-black-titanium-610-sim-esim-48-mpx-5g-smartphone-38606712\" target=\"_blank\" rel=\"noopener\">iPhone 15 product page<\/a>, Apple&#8217;s warranty case and return rate can be compared with other smartphone brands.  <span style=\"text-align: var(--text-align);\">For customers, this is an additional source of information that can help them make better purchasing decisions. In addition, listing the return rate strengthens trust in your store and thus improves the shopping experience.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7744a9 elementor-widget elementor-widget-image\" data-id=\"d7744a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote-1024x576.png\" class=\"attachment-large size-large wp-image-10435\" alt=\"\" srcset=\"https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote-1024x576.png 1024w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote-300x169.png 300w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote-768x432.png 768w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote-1536x864.png 1536w, https:\/\/www.ms-direct.com\/wp-content\/uploads\/MSD_Blog_Produktretourenquote.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Galaxus shows the return rate of various brands.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9beb1f5 elementor-widget elementor-widget-heading\" data-id=\"9beb1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chat bots.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c032660 elementor-widget elementor-widget-text-editor\" data-id=\"c032660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If images and product descriptions are still not enough, you can also provide your customers with a <a href=\"https:\/\/www.shopware.com\/de\/news\/warum-chatbots-das-shop-frontend-von-morgen-sein-werden\/\">digital advisor<\/a>. A chat bot, for example, can answer further questions, suggest alternatives to your customers or even help them find a specific product in your store. <span style=\"text-align: var(--text-align);\">Many store systems already offer you a chat bot as standard or can be added via a plug-in. <\/span><\/p>\n<p><span style=\"text-align: var(--text-align);\">In this day and age of AI and machine learning, chatbots offer the advantage of getting better and better over time as data sets grow. However, they will not be able to completely replace human support in the next few years, but they are an excellent extension of your customer service.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be78a88 elementor-widget elementor-widget-heading\" data-id=\"be78a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer loyalty measures.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28608d4 elementor-widget elementor-widget-text-editor\" data-id=\"28608d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can also minimize your return rate with financial incentives. Instead of punishment, it is better to use a reward system. For example, you can reward consignees who do not initiate a return with a voucher afterwards. Or you can check your customer data and reward customers who have a particularly low returns rate with a small gift from time to time. This also allows a gamification approach to be integrated into the customer account, with customers collecting points for orders that they do not return.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc1ed5 elementor-widget elementor-widget-heading\" data-id=\"bcc1ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Immediate payment.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b7c3a elementor-widget elementor-widget-text-editor\" data-id=\"27b7c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The payment method also has an influence on your return rate. If your customers have already paid for the order in advance, they are more reluctant to return a product. So you can counteract the returns rate with prepayment, credit card, PayPal, TWINT and the like.<\/p>\n<p>However, please note that payment methods can also differ according to culture and age and that some people still prefer to order on account. In Switzerland, for example, purchase on account is still one of the preferred payment methods according to the E-Commerce Sentiment Barometer 2023.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf49ac0 elementor-widget elementor-widget-heading\" data-id=\"bf49ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Secure logistics.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a0efc elementor-widget elementor-widget-text-editor\" data-id=\"a3a0efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to your store itself, your logistics may also be responsible for one or two returns. For example, if a parcel arrives damaged or too late, it is not uncommon for it to be returned. Therefore, rely on secure shipping packaging and reliable carrier partners to prevent such problems.<br \/>At this point, we also recommend that you specify an approximate receipt period for the product on your product page. Depending on the carrier, the delivery time is not always definitely predictable &#8211; in this case you should rely on experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa4300 elementor-widget elementor-widget-heading\" data-id=\"1fa4300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prevent customs formalities in cross-border business.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6470a9 elementor-widget elementor-widget-text-editor\" data-id=\"e6470a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are delivering across the border to countries with customs controls, there is another important factor to consider: customs duties. Depending on the carrier, parcels are only delivered once customs duties have been paid. In other cases, an invoice will follow after delivery.<\/p>\n<p>Customers who are surprised by such costs can refuse a parcel or simply return it. In both cases, the parcel will be returned to you. It&#8217;s better if you take care of the entire customs clearance process so that your customers don&#8217;t notice anything. This is standard in today&#8217;s e-commerce.<\/p>\n<p>However, if you don&#8217;t want to worry about customs clearance costs, you must inform your customers of the additional costs to be expected in the shopping cart.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a519efc elementor-widget elementor-widget-heading\" data-id=\"a519efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plug and play returns processing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59609ff elementor-widget elementor-widget-text-editor\" data-id=\"59609ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for customer-friendly and efficient returns processing? Whether domestically or across customs borders, MS Direct supports you with cost-efficient, customer-friendly and digital returns services. With over 45 years of experience, we are the leading service provider in Switzerland and can help you deliver on your brand promise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c15026 elementor-widget elementor-widget-custombutton\" data-id=\"1c15026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"custombutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t      <div class='custom-button-holder'>\n                  <a\n            href=\"https:\/\/www.ms-direct.com\/en\/resources\/contact-support\/%20\"            class=' icon custom-button'>\n              Jetzt Kontakt aufnehmen                               <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg id=\"b\" data-name=\"Ebene 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 37.77 21.63\">\n  <defs>\n    <style>\n      .d {\n        fill: #e9f4f7;\n      }\n    <\/style>\n  <\/defs>\n  <g id=\"c\" data-name=\"Ebene 2\">\n    <path class=\"d\" d=\"m2.17,12.98h28.2l-4.95,4.95c-.85.85-.85,2.22,0,3.06.42.42.98.63,1.53.63s1.11-.21,1.53-.63l8.65-8.65c.41-.41.63-.96.63-1.53s-.23-1.13-.63-1.53L28.48.63c-.85-.85-2.22-.85-3.06,0s-.85,2.22,0,3.06l4.95,4.95H2.17c-1.2,0-2.17.97-2.17,2.17s.97,2.17,2.17,2.17Z\"\/>\n  <\/g>\n<\/svg>                        <\/a>\n                \n              <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The returns rate is an important indicator of the success of your returns management and has a strong influence on the variable costs of your online store &#8211; if the rate is too high, your profits may even collapse. In this blog, you can find out what measures you can take to reduce your returns [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-8524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reducing the returns rate made easy - Blog | MS Direct<\/title>\n<meta name=\"description\" content=\"A high returns rate is often not only due to the customer, but also to your store. 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