The rapid technology adaptation of AI in Swiss e-commerce
The annual benchmark study on Swiss e-commerce. Focus 2025: AI-based processes, channel diversification, risk sentiment indicator, payment methods. Current results from 643 participating shops across the DACH region, led by Prof. Dr Darius Zumstein.
From the use of AI in e-commerce to risk sentiment indicator.
38%
of stores sell via marketplaces
57%
use AI in SEO/GEO
81%
see challenges in logistics
