St. Gallen, 26 May 2026 – If you sell on Shopify and want to get your business off the ground, you need logistics that can scale with you. MS Direct, specialist in e-commerce fulfillment and cross-border logistics, has launched a native app in the Shopify App Store. Shopify merchants can use it to connect their shop directly with MS Direct’s fulfillment warehouses and gain access to stock levels, worldwide shipping, tracking and returns.
When Growth Becomes a Logistics Question
Growing Shopify stores eventually run into the same limitations: self-managed shipping no longer scales, stock and orders are spread across different tools with no unified overview, returns become a full-time job, and international deliveries are hampered by customs and tax requirements that can quickly overwhelm small teams.
Outsourcing professional fulfillment has often been considered too complex and too inaccessible for stores that are still scaling. That is precisely the gap the MS Direct app addresses. “With the app, Shopify merchants connect their store directly to our warehouse management system. Orders, stock levels and tracking updates are synchronised in real time. This gives merchants full transparency over their entire fulfillment process from day one, without any manual data transfer,” says Philipp Röthlin, Head of Customer Success Management & Product Fulfillment at MS Direct.
Key Features of the App and Fulfillment Services
- Real-time overview: Stock levels, orders and tracking status are visible at all times directly within the Shopify back end.
- Flexible warehouse locations: Warehouses in Switzerland and Germany, scalable from 250 shipments per month.
- Shipping rates: Domestic and international shipments via established carrier networks.
- Value Added Services: Personalisation, set assembly and bespoke special packaging.
- Returns management: Full processing including unresolved cases and automatic stock updates.
- Personal support: A dedicated Customer Success Manager guides onboarding and growth.
The MS Direct Fulfillment App is now available in the Shopify App Store. For more information and to install the app: https://apps.shopify.com/ms-direct
About MS Direct AG:
MS Direct AG is a leading partner for online retail, offering smart solutions in the areas of fulfillment and cross-border shipping for e-commerce. Our clients benefit from a comprehensive, worry-free package comprising scalable fulfillment, physical logistics and digital solutions: whether across Switzerland or from the European Union into third countries such as Switzerland and the UK – MS Direct ensures that online orders arrive quickly and seamlessly, turning shoppers into loyal fans.
As a company within the MS Direct Group, MS Direct is part of a complete ecosystem that provides services along every stage of the customer journey, from first contact via online campaigns or personalised print mailings through to returns and customer service support.
Contact for press inquiries:
Carolin Garbe, Tel. +41 71 274 66 66, carolin.garbe@ms-direct.com