After four and a half years at the helm of MS Direct AG, CEO Luca Graf will step down from his position and leave the company effective October 1, 2026. The decision was made by mutual agreement with the Board of Directors. Until the CEO position is filled, Board Chairman and owner Milo Stössel will take over the leadership of MS Direct together with the existing team. The search for a new CEO is underway.
Important Milestones
Luca Graf has had a significant impact on MS Direct in recent years. Under his leadership, the company has transformed from a traditional logistics service provider into a technology-driven partner for e-commerce. Key milestones during this period included the systematic expansion of technological and digital capabilities, the implementation of automation at several sites, the further development of international operations through the Kaufbeuren site in Germany, and the establishment of a joint venture in the UK. This laid important foundations for the further development and scaling of MS Direct.
Continuity and the Future
“We are continuing to build on this strong foundation. Our focus is on further strengthening quality, reliability, and speed for our customers,” says Milo Stössel, Chairman of the Board of Directors and owner of MS Direct AG. “We would like to extend our heartfelt thanks to Luca Graf for his tremendous dedication to MS Direct and wish him all the best in his future endeavors.”
About MS Direct
MS Direct AG is a leading partner in online retail, providing smart solutions in the areas of fulfillment and cross-border shipping for e-commerce. Our customers benefit from a “comprehensive, worry-free package” that combines scalable fulfillment, physical logistics, and digital solutions: Whether throughout Switzerland or from the European Union to third countries, such as Switzerland and the United Kingdom—MS Direct ensures that online orders arrive quickly and smoothly, turning shoppers into loyal fans.
As a company within the MS Direct Group, MS Direct is part of a comprehensive ecosystem that offers services throughout every stage of the customer journey—from the initial contact, through online campaigns and personalized print mailings, to returns and customer service support.
Contact for Press Inquiries
Carolin Garbe, Tel. +41 71 274 66 66, carolin.garbe@ms-direct.com